wendy's- hip to be square

if you had to theorize about wendy's business problem, as it competes with burger king and mcdonald's, would it be that it's not 'different' enough? if so, then you should like their latest microsite: http://www.goodtobesquare.com/














it's different in a cheeky sort of way.

it must be so hard to work on one of the big huge brands. personally, i don't think wendy's can realistically expect to move up too much in the hierarchy.

it's kind of like coke and pepsi, though. they still have to advertise, right?

so if you have to do ads or you die, then wendy's is doing alright. their latest commercial is kinda catchy, and seems to be at least flirting with cool.

http://www.dowhattastesright.com/














just for the record, i like wendy's.