yeah, i'm not going to get up on a soap box about it, but i like the change in attitude about the beauty industry, illustrated by the dove 'evolution' ad and their latest one, 'onslaught':
there is something that bothers me slightly about these ads, maybe that dove hasn't always held this perspective and probably helped contribute to the current situation. it's cool tho that they're leading this new attitude.
there's this channel on youtube created by girls who are 'flipping' ads because they are disrespectful, irrelevant, promote an unhealthy body image, and in their opinions, fail to effectively sell the product they represent to the target audience- girls. check out the channel here.
here's a good representative example:
yep, i also love that the girls get to state what they think on video- helps improve their own confidence, i'm sure. great approach.
Friday, October 05, 2007
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