mastercard ads- new life

ya know, i was starting to think that mastercard needed to leave its brilliant (but old) 'priceless' campaign behind (there are somethings money can't buy, for everything else...).

yes, it has become a part of pop culture and is so great (it's in the realm of 'got milk', i would say, even), but it's starting to get a little old (in my opinion).

however, they have added a little more life to it, by creating some ads for users to 'fill in the blanks' and allowing the community at large to become a part of the ad creation process (they've even done a really nice job getting the commercials ready with placeholder voice over, so users can visualize).

not only have they enlivened the campaign by allowing people to contribute, they are tag-teaming between tv and internet (brilliant) and also collecting data from users to potentially begin a customer relationship (Brilliant- with a capital B).

i'm impressed. they have extended the life of the campaign smartly, into a new frontier.

check it out here.











those advertising people are priceless.