www.legos.com
when you call the little blocks that fit together legos instead of lego bricks or lego toys, are you really creating a hardship for the lego brand?
is it really worth scolding children and their parents when they are the ones who have turned your brand into what it is, whether technically correct or not?
i know they are proud to be 'lego' brand toys, but do the people who play with them really care (and should they have to)? and aren't you adding a negative association to the brand by making such a useless insistance? who really cares?
if we all call them legos, will the brand be desecrated so completely that people will stop knowing what we're talking about?
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